For those of us who grew up before Twitter was a part of the business landscape, it can seem like a very foreign and confusing platform. Hashtags, re-tweets, mentions …they’re all new concepts. The good news is that Twitter is both easy to learn and an extremely effective tool for growing business and engaging with customers.
While it does take time to manage a Twitter account, there are many productivity tools on the market that make it easy to schedule Tweets in advance, receive important notifications about your Twitter engagement, and sort your followers into groups. HootSuite, TweetDeck, and Twilert are a few of the most popular ones.
Once you get the hang of the basics and decide which Twitter-productivity tools to use, you need to come up with a comprehensive strategy for building a follower base, creating and sharing interesting content, and engaging with your followers. Inc published a great article this week with some tips on how small businesses can create a successful presence on Twitter. Take a read and see if any of these ideas resonate with you: