6 Tips for Successful Presentations

As sales professionals, we’re called upon to give presentations from time to time. Here are six tips to help you present like a pro:
  1. Know your content inside and out. If you are under-rehearsed, you will be nervous (and your audience will likely be able to tell).
  2. Make it clear why you're there. You may even start your presentation with “I'm here because…”  While I prefer to open with something a little more poetic, say whatever you have to say to make it clear why you're there. Why is this important? In many cases, people just get called into meetings by their boss and they don’t actually know what the agenda is going to be. It’s very helpful to spend the first minute or so letting them know what’s coming so they know what to listen for.
  3. Get to the point quickly. Audiences are selfish. There’s this little jingle that plays over and over in their minds: “WAMWIG.” It stands for, “What about me, what do I get?” If you don’t get to that answer quickly enough, your audience will grow increasingly impatient. Some people may tune you out altogether.
  4. Ask questions and encourage audience participation. It’s easy to lose the attention of your audience. When you ask a question, you bring the audience into the discussion and they’re less likely to tune out.
  5. Don’t go over your allotted time. There’s nothing worse than getting cut off or rushing through the last few minutes of your presentation. How do you ensure that this won’t happen? Make fewer slides than you think you’ll need, and rehearse, rehearse, rehearse.
  6. Always leave time for questions and answers.Even if you did a good job of preemptively addressing the most likely questions and concerns, you need to leave plenty of time for Q&A. It affords the opportunity to take the audience’s temperature…Did they receive the message you aimed to send?  Do you detect any potential resistance that might stymie forward progress?  Ideally, you can neutralize that resistance before leaving the room. That final interaction with your audience may be the most important time you spend in the room.

Want our daily content delivered to your inbox? Sign up for the Jewell Insights mailing list!
By Beth Gucciardi | |
next post → ← previous post

Stay in Touch

Call Us

We'd love to hear from you. Call us at 808-333-7225 and we'll be happy to answer any questions you have.

Recent Insights

  • Sales Productivity

        As a business owner and sales professional, having the ability to analyze metrics and performance statistics is vital to my success. Early in my career when I was working primarily in sales, I would log and analyze all... read more

  • Now or Never

        Does your To-Do list have hundreds of items on it? Do you often find yourself putting off tasks for later? If so, you may want to consider reexamining the way in which you manage tasks. While the To-Do... read more

  • Highlight Your Experience

      One of the best ways to capture a prospect’s attention is to highlight your experience working in similar situations. While it’s not necessarily a good idea to “toot your own horn” (particularly when you’re first introducing yourself), emphasizing specific... read more