For those of you who use social media in your personal lives, think for a moment about how you use it and what you use it for. You probably open up Facebook, LinkedIn, or Twitter when you want to connect with friends or colleagues, engage in conversation, share photos and memories, and find interesting digital content to consume.
Businesses that use social media to connect with existing customers and to attract new ones often fail to recognize the intended purpose of these social media sites. If you use social media as a business tool (as I hope most of you do!), put yourself in the shoes of your audience. Create content that you would want to see as a consumer and avoid everything else.
Interested in learning more about how to use social media as a business tool? I highly recommend reading Social BOOM!, by Jeffrey Gitomer. This book takes an in-depth look at how to effectively engage and attract customers – and how to avoid the common pitfalls of business social media.
“Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs.
As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.”