Get Business While You Eat
Keeping in touch with your network of clients can be very time-consuming, but it’s one of the most effective ways to grow your business. Not only should you be looking to your past buyers for new business, but you should also be reaching out to them for feedback, testimonials, and referrals.
So how do you make time for old clients while simultaneously taking care of every other aspect of keeping your business afloat? Schedule meetings during breakfast and lunch. While I do think it’s a bad practice to eat at your desk while working, breakfast and lunch meetings are a very productive way to get out of the office and take a mental break from your daily work.
Joanne Black, author of No More Cold Callingand the No More Cold Calling blog, suggests scheduling four breakfast meetings and five lunch meetings each week. Consider the amount of potential referrals and new business that could result from the time you would otherwise spend eating alone. If you crunch the numbers, the results are staggering. Don’t believe me? Read Joanne’s article titled, “Don’t Have Time to Nurture Your Network?” for more information: