Optimizing the Social Media Play
I write a lot about social media marketing because it’s a relatively new piece of the puzzle, and it’s one that seems to mystify a lot of marketing professionals. The first couple puzzle pieces are obvious: learning about the different social media platforms and creating entry points for your business. Most mere mortals can navigate those two topics without much guidance.
However, when it comes to attracting followers, interacting with them, and keeping them engaged, it gets a lot more complicated. If you really want to win with social media, you need to create a clear, detailed strategy that includes the type of content you want to post, the amount of time you’re willing to invest in each platform, and the key metrics you should be tracking to figure out what is and isn’t working.
The Marketo blog published a great resource outlining the various pieces you should include in your social media strategy. They call it their “Sample Social Media Tactical Plan.” I think it’s an excellent starting place for folks who want to get more strategic with their use of social media: